60% of the population drink just one glass of water, or less, a day

The majority of people in the UK (59.4%) drink just one glass of water or less a day, and more than 80% of the population (81.8%) drink no more than two glasses a day. That’s according to new findings revealed today (4 November) at the UK Bottled Water Conference, which is hosted by Zenith International in collaboration with the Natural Hydration Council.

The findings, produced by Kantar Worldpanel, also revealed that fewer than 1 in 250 people in the UK meet their total daily fluid needs with water.

Official NHS guidance suggests adults should drink 8-10 200ml glasses of fluid a dayhttp://www.nhs.uk/Livewell/Goodfood/Pages/water-drinks.aspx. While all fluid counts towards this targetNHS guidance advises: “All drinks count, including hot drinks such as tea and coffee, but water, milk and fruit juices are the healthiest. It is best to avoid alcoholic drinks.” , water is one of the healthiest ways to hydrate as it contains no calories or sugar.

Professor Tom Sanders, Professor emeritus of Nutrition and Dietetics, King’s College London and advisor to the Natural Hydration Council, added:

“We’ve got out of the habit of drinking water. If people swapped drinks containing sugar and alcohol with water it would have a positive impact on the nation’s health.”

Dr Emma Derbyshire, founder of Nutritional Insight Ltd and adviser to the Natural Hydration Council said:

“It is surprising that more people aren’t opting for water to keep them well hydrated. Water is extremely beneficial for the human body – it carries nutrients to cells, helps to remove waste products from our major organs and helps to regulate our body’s temperature. As well as being important for health, water is also calorie-free.”


About the data
The statistics were produced by Kantar Worldpanel using data from Kantar Worldpanel’s Food and Drink Usage panel.

This is a single source purchase and consumption panel comprising 10,000 individuals recording all they eat and drink for four one week periods every year. An equal proportion of the panel report every day so that every day of the year is covered.

The Panel is used by most of the UK’s major food and drink companies and retailers to track how brands are used and identify growth opportunities, and has been running since 1974.

The figures quoted include both tap and bottled water.